Interning with Max Media Lab was my goal from the moment I turned my focus to Public Relations. At first it seemed out of my reach and just dwelled as a future goal for over a year. In my second last trimester I considered having a look around and applying to some internships early, getting a head start. I was still determined on interning with Max Media and hadn’t even considered any other agencies, I was very fixed on this tunnel vision. About half way into trimester two, after much procrastination and avoiding sending through my resume and CV, I just did it. To my surprise a short 24 hours later I had a response… an interview offer!
I was successful in the interview, as daunting yet exciting as it was. A few days following my interview with two members of the PR team I was offered to join the team in their office for a trial day, this was to see how well I would fit in and if I was worthy to become a MML intern. The tasks I undertook this day were scanning papers and magazines for any of their brands free PR, scanning social media accounts to see who has being posting about their brands and creating PR packages for international lipstick day (I was in lipstick heaven). It would be fair to say I was fairly pumped leaving the office that day, yet the thought of the intern role going to one of the other girls who was trailing to get it was at the back of my mind. Again I waited and days later I received the email… saying I was successful and had secured the 3 month internship with the PR team!
WEEK 1 2.8.18
I was equally nervous and excited about my official first day as an intern at MML. I was eager to get into the work and learn as much as I could about the PR landscape. One little part of me was worried I could be organising shelves and running to get coffee’s all day but my day was far from that. From the get go I was constantly learning and applying PR skills to every task I completed. My first day I was scanning socials for media coverage, wring PR monthly reports and packing packages for my favourite beauty brands! My first day met the expectations I held for my dream internship and opened my mind up to a career in PR, exactly what an internship should do.
Week 2 9.8.18
My second week at Max Media Lab was the most strenuous yet! This week I was in charge along with another intern of organising, sorting and putting away the new Marc Jacobs Beauty line. This was definitely one of the more repetitive and slightly ‘boring’ tasks I had performed so far at MML. However it was a great task for me to learn all about the range and understand each product as the range is quite large and has multiple product with similar names. At the end of the day I was lucky enough to take home a set of 12 Le Marc Lipsticks, this was completely unexpected and exciting.
Week 3 16.8.18
This week was a very busy one in the MML offices. There was lots of stock coming in for the PR team, multiple mass send outs and the normal daily tasks that had to be completed. I started the day with media clippings, going through a list of influencers, bloggers and editors that had been sent a certain PR package and scanned their socials for any coverage. Next I was a part of my first mass send out for Kat Von D. The package was for her new highlighter range including 4 products, my job was to pack and send them out to around 30 influencers. My last task of the day was to collate a list of influencers for an intimate send out for one of their beauty brands. By doing this I had to find the most loyal influencers who are passionate about their products and regularly use and promote them on their platforms. This was great in teaching me how to scan the media clippings and understand which influencers support which brands regularly.
Week 4 23.8.28
By my fourth week at MML I was starting to lose the nerves of being in such a fast pace and intense work space. I always found the nature of MML inspiring and everyone’s work ethic bouncing off each other. This week I was given a full report to complete for Marc Jacobs Beauty. I was taught how to calculate the PR value of a social post depending on its interaction. This was interesting as I’d never been taught anything about PR value at Macleay. The second part of my day was spent working on a mass send out for Nude By Nature, launching their new lipstick and gloss range.
Week 5 30.8.18
Week 5 was another busy day at MML. My day consisted of writing monthly media reports for brands, packing send outs for a few fragrance launch, scanning socials for our latest send outs and also scanning YouTube videos. I could not believe watching my favourite beauty bloggers latest YouTube posts, looking for MML brands was ‘work’!
Week 7 13.9.18
This week at MML was the busiest yet! There was so many new product ranges coming from our brands we had a number of mass send outs to complete. This included two separate send outs for one brand and another mass send out for another brand. I also drove the MML Audi for the first time! Taking it around the city to run some errands for the PR team. This week went super fast and made me think about how a future in PR was going to be fast past and constantly changing.. exactly what I wanted in a career.
Week 8 20.9.18
After a rough start to the morning, getting stuck in the rain on my commute, as soon as I arrived at MML I was thrown into task after task! My day began scanning social media for any coverage where I found loads with all the new products launching this time of year. This week I was taught a heap of new things around the office. I was taught about PR re-actives and how to react to a publicist email asking for products etc. I put together many re-active products for magazines and blogs like Vouge and Cosmopolitan. I also created some packages for new Max Connectors talent members, welcoming them to the brands that MML have. Later in the day I assisted with another mass send out to over 160 influencers and publishers! This was a mammoth task that occupied most of our afternoon. This week there was also talk about myself possibly coming in to the office two days a week rather than one. This was an exciting prospect as my Macleay timetable gave myself a few days this trimester. I was pleased with their eagerness to have myself in the office two days, it was a reassurance they are pleased with my work.
Week 9 27.9.28
Upon arrival his week at MML I was greeted by an abundance of beauty around the entire office in celebration of MML’s 7th birthday! When first walking in there was a huge ‘Happy Birthday’ written on the polished concrete floors, followed by a calligraphy path throughout the office. One of the board was transformed into a flower wanderlust that oozed floral scents all around the office. One of the tables in the main office was taken over by not one but SEVEN beautifully crafted birthday cakes, all the in the monochromatic signature MML tones. This was the most beautiful start to the day and working in the office this week was an aesthetic treat. This week I was trusted to send out a Moet package on my own, a personalised jumbo bottle to Sydney’s biggest publishers for the long weekend. I also was given the task of following up with influencers from a Priceline event held the previous day. Neutrogena, one of MML’s clients had a stand at the event which allowed MML to grow their data base and interact with influencers, published and beauty bloggers to get their real and raw thoughts on the brand, I followed up with those who expressed interest. To end the day we feasted on all seven cakes, which I think there will still be leftovers for weeks!
Week 10 3.10.18 / 4.10.18
This week was an exciting week for my progress at MML, it was the first week where I would be interning two days per week. This validated my position and work up until that point with MML, it felt secure to know I was wanted in the office and they were pleased with my work and progress thus far. On Wednesday the office was more hectic than usual as the PR team were hosting a Fenty beauty event that night where Rhianna would be attending. This was huge for the girls so the morning of consisted of them running around getting everything in order before they left for the event. Thursday was just as crazy as the following day the CEO of Snapchat was coming to the office for a meeting, this was obviously just as big as Rhianna the previous day so once again the office was working to get everything ready for the meeting. My main role this week was to process stock that was coming in as the PR girls were mainly out of office and send out a mass send out for Go-To, launching their new sunscreen.
Week 13 27.10.18
My first event with Max Media Lab was one to remember! I was invited along to MAX INSTITUTE presented by Sephora and given a plus one to being a friend along. I was excited to be invited to attend and not be working the event with the PR team (although that would have been great to see it from behind the scenes). The day started at 8am at Big Top in Luna Park, the event ran in two sessions, we attended the first one.
There was a master stage where Q&A’s with the industry’s biggest beauty bloggers such as Chloe Morello and Jadé Tunchy and master classes with Sephora’s official makeup artist and Emma Chen. Out in the main space of the event there was a second smaller stage with some up and coming influencers talking about their work, activations from some of Sephora’s favourite brand offering samples and testing their new products and many photo walls. The event was every beauty junkies dream, with a goodie bag to die for! It was a great experience for my first event with MML, watching it come together months before around the office, to then being able to experience the event as a consumer.
As far as concluding this interning chapter, it is still playing out. I am still currently interning with MML and at this stage have no plans of stopping, at least for the rest of the year. I still feel so lucky to be able to intern with Australia’s leading beauty communications agency and it has set my dreams high to hopefully work alongside my mentors at MML one day.